The East Coast Conference is proud to announce a refreshed brand identity as the conference rolls out its new “Experience, Compete, Champion” rebrand. During the year-long creative timeline, a wide range of conference stakeholders were engaged in a collaborative process guided by New Jersey-based Skye Design Studios (skyedesignstudios.com), a national leader in sport branding.

For the complete brand guidelines, please click here.

For over 30 years the ECC has championed the academic, athletic, personal, and professional development of student-athletes across the nation and around the world. The ECC’s new “Experience, Compete, Champion” rebrand embodies the conference’s commitment to high-quality and competitive athletics through 20 women’s and men’s sports, strong academics, enriching community engagement, and preparing students with life-after-the-game initiatives. 

The branding addition is prevalent on the website’s front page as well as in the flashing logo during page transitions. 

Key messaging includes:

          

Compete: The ECC fosters an environment in which student-athletes pursue and reach their potential as collegiate athletes through quality athletic competition at a regional and national level, provides opportunity to embrace the challenge to achieve success, both personally and as a team, and maintains a forum to build relationships with student-athletes and institutions within and outside of the conference. 

Championships and Experiences: Student-athletes in the ECC receive regional and national recognition, are provided as opportunity to participate in organized and exciting experiences and contend for conference, regional, and national championships, and learn leadership, personal, and professional development, wellness awareness, and guidance.

Geography: ECC student-athletes travel to three diverse metro areas in the U.S. (Western New York, New York City, and Washington, D.C.) and earn travel knowledge and experience while members gain access to a broad recruiting base.
 
Community: Members of the ECC experience camaraderie among a variety of public and private schools, broaden their worldview by learning new things and meeting new people, and encounter immersion into a diverse group of student-athletes, active service in the community, and building quality relationships.

Social Media Toolkit: A key vehicle for brand activation is through the use of the Social Media Toolkit. It has been designed in a three-tiered system, with each of the three tiers referencing a keyword from the ECC slogan. The full family is cohesive while allowing for flexibility as a method to keep posts fresh but on-brand. In addition to general base designs rendered in the conference colors, co-branded designs for each category are also available in each member institution’s color scheme. The full-time conference membership will have access to versions of the primary mark rendered in each institution's official colors.